Three generations of flooring, one Camberwell shopfront.
Flooring has been the McAuliffe family trade for over fifty years, and it's why we still range differently to every other store on the strip.
Book Your Flooring Measure & Quote Online or In-Store
No pressure, no obligation. We'll call you back within one business day.
Family owned isn't a marketing line for us
Adam McAuliffe grew up in the flooring trade, learning it from his father Kevin, and in 2001 the two of them opened the doors at 379 Camberwell Road. Twenty-five years later, the third generation is on the floor: Harry joined in 2022 and Tom in 2024, working alongside Adam and store manager Dean Roberts, who's been part of the team for two decades. Jo McAuliffe leads our marketing.
It's why we range differently. We carry the most premium selection in the Floorworld group, including exclusive wool ranges from Bremworth, because our customers in Camberwell, Hawthorn, Kew and Malvern renovate homes they plan to keep.
When you buy from us, the person who quotes your job is the person who answers for it.
Meet the family
Adam McAuliffe
Owner, Floorworld Camberwell
"Still measures jobs himself"
Adam spent over 30 years in the industry before opening Camberwell Floorworld on Camberwell Road in 2001. Twenty-five years on, he's still hands-on in the showroom every day: advising customers, overseeing installations, and specialising in commercial projects across building & construction, aged care, healthcare, education, retail and offices.
Dean Roberts
Manager, Commercial & Residential
"20 years, knows every product in the store"
Dean has been with Camberwell Floorworld for 20 years and is one of the most knowledgeable flooring consultants in the inner east, with expertise across both residential and commercial projects.
Harry McAuliffe
Sales Consultant
"Third generation brings fresh eyes to every job"
Harry is Adam's son and joined the family business in 2022, building a strong network with home renovators, builders, architects and property managers across Melbourne's inner east.
Tom McAuliffe
Sales Consultant
"Third generation, current trends and raw honesty"
Tom is Adam's other son and joined the team in 2024. He focuses on residential customers looking to pull together a complete look (from floor to window) and takes real satisfaction in helping customers make a choice he knows they'll love.
Joanne McAuliffe
Marketing
"Real photos, no stock"
Jo is wife to Adam and mum to Harry, Tom and Maddie, and leads the business's marketing strategy with over 30 years' experience across traditional and digital marketing.
Helping our community
At Camberwell Floorworld, we believe in giving back to the community that has supported us for years. We sponsor local football clubs and associations, and run an annual food drive for Foodbank Victoria each August.
We also support the Pancare Foundation and Dementia Australia (the latter in memory of Pat Hyland, father of Jo McAuliffe. Supporting Dementia Australia is our way of honouring his memory and helping other families facing the same heartbreak access the care and dignity that meant so much to ours.
What people are saying
"Very impressed with Adam from Floorworld. Being the Director of the business, Adam was hands-on and a fantastic operator. Communication was faultless from first phone call to follow up after our new carpet was laid."
"Harry and the team provided me with five star service. They were knowledgeable about all aspects of laying new floors and carpet, and helped me choose appropriate products to suit my property and budget. I can recommend them unreservedly."
Come and meet us in the showroom
379 Camberwell Road, Camberwell (open Monday to Saturday). Or book a free in-home measure & quote and we'll come to you.